Increase Business and Expand into New Legal Arenas
Strategic Marketing Project for David Finn, P.C.
Description of Goals and Assignment
David Finn is a well known and respected criminal lawyer based in Dallas, TX. He is a former elected judge. His specialty is criminal law but he also practices law in several other arenas.
The primary goal for Mr. Finn was to acquire more clients through a renewed website design and increased search engine rankings.
Research, Findings, and Recommendations
David Finn’s existing site was dated an anemic. He was not ranking for much of anything. A plan was put into place to redesign the site, add plenty of content, and increase search engine rankings. The plan included:
- Identification of market segments – before being able to improve client acquisition, we first needed to identify the most profitable clients and apply a persona(s) to those clients.
- Extensive keyword research and a competitive analysis in the new arenas.
- Site redesign.
- Analysis of link structure and PR flow.
- Digitizing and posting legal content
- Link building
Personal Reflections and Contribution
My responsibilities were to conduct the research and oversee the design and development of the new website. I also digitized the content and did the majority of the link building and continue to do so today. Mr. Finn’s profession allows for good quality link building since he is a member of many legal groups and an alumnus of educational institutions willing to provide good quality links.