Expand Market Exposure and Brand Recognition in the US Market
Strategic Marketing Project for Jumpking Outdoors Products, Inc.

Description of Goals and Assignment

Jumpking Outdoor Products manufactured and distributed round and rectangular trampolines for athletic activities and personal entertainment.  Manufacturing was centrally located in the Dallas/Fort Worth Metroplex. 

The CEO of Jumpking received several patents on trampolines which could be easily boxed, shipped, and stocked by retailers.  Prior to this, the shipping and storage of trampolines was difficult, unwieldy, and took up excessive shelf and

The primary goal for NBRI was to expand into markets where trampolines where were not readily available. 

Research, Findings, and Recommendations

Jumpking trampolines were a well known and recognized product in Texas and especially in the Dallas/Fort Worth Metroplex but relatively unknown elsewhere.  Jumpking shared a customer base with several other industries which had a ready-made network of distributors and retail outlets.  These industries included the hardware, sporting goods, fence, and toy industries. 

  • Secure domain name and build a company website.
  • Identification of complementary industries and distribution networks.
  • Direct sales throughout these industries.
  • Design packaging and sales materials.
  • Attend trade shows and be an evangelist for the Jumping line of products.
  • Identify and sell to major retailers in identified industries. a that fit the perfect NBRI client

Personal Reflections and Contribution

My responsibilities for this project entailed a 13 state territory.  I was tasked with identifying and selling to the major players in the identified complimentary industries.  Mid-way through the project the company landed the Sam’s Club and Walmart accounts, making our largest competition our own product in these big box stores.  We adapted by creating a value-added package for our clients.  This strategy proved successful to the point that the company was able to branch out into other products including basketball goals, high jump and pole vault pits, and even portable hot tubs.  The company eventually succumbed to foreign competition and was sold.